Honesty and Integrity
Members should loyally and faithfully serve their clients and always deal fairly with their clients and customers. No member should engage in any inconsistent or irreconcilable activity, or knowingly permit any transaction to occur through their offices, which is not fair to clients and customers alike.
Competition
The use by a member of any unfair or deceptive methods or tactics in competition with another member, whether for their clients or for their clients’ customers, is unworthy of membership of the association.
Confidentiality
Since the agent possesses confidential information concerning its clients, faithful service to these clients and reliable guidance to the client’s customer cannot be guaranteed if actions and opinions are tainted by breaches of confidentiality.
Compliance
Members should cooperate with all prevailing legislation in every proper way. |