::  Key objectives of the Association of Sales and Merchandising Companies:   • To establish a minimum standard for sales and marketing companies that will ultimately ensure sustainability in the industry and enhance current position and perceptions. • ID credentials initiatives. • ASMC to ensure that members support the CGCSA ERS data base by ensuring applicants are screened prior to employment and that all employees leaving the business are registered. • To partake in the ECR crime initiative and to act as a responsible stakeholder with regards to this. • To select a number of labour issues that would benefit by a collective approach from an industry perspective. • To increase broader participation from an industry perspective, the following action point to take place:      -  Establish quality communication that will lead to recognition by all stakeholders.